Motherly was in the midst of rapid growth when Anatra Consulting started assisting their leadership team on key areas of the business.
We lead the process of moving www.mother.ly to a new platform to fuel their growth and developed an analytics framework to provide insights into their customers.
Developed working prototype, tested with customers to validate early ideas on blockchain-based application.
We worked with a KodakOne’s executive leadership on developing a product management process and prototypes along the way.
DATA / ANALYTICS
Great ingredients lead to great results.
Business strategy is about understanding people - both those that you're selling to and those that are delivering your products and services. Anatra’s experience spans from the Pentagon to Xbox in growing organizations and companies.
PRODUCT DEVELOPMENT PROCESS
Taking an idea to functioning feature requires a level of organization, rigor, customer understanding and some special sauce. We can help set up a product process that is sustainable and easy to implement.
Some people watch Game of Thrones at night...we read Product Hunt and beta test new apps, services and tools. We have worked with dozens of platforms, tools and frameworks and can help your organization implement technology in a way that amplifies your business impact.
You can call it "growth hacking" or digital marketing or MarTech. We just see it as using data and online tools to connect what you do best in the world to more people.
We have run dozens of teams over the years and have seen first hand what works and doesn't work in running teams and getting the best out of people.
Phil Gallo / Anatra Leader
As Italian immigrants in the early 1900’s the Gallo family started a duck farm in New York that served as business foundation for a family seeking a new life. The grit and determination that fueled that entrepreneurial spirit lives today in Anatra. Anatra is duck in Italian and is an homage to the Italian and family heritage that Phil comes from.
Anatra leverages insights gained through diverse experiences and accomplishments to deliver meaningful growth.
Experience successfully launching one of the first Open Source software projects within the Department of Defense.
Phil founded QubeWorks - A software consultancy building tools for the Intelligence Community within the Department of Defense. He sold that business to a larger consultancy where he then helped expand to new markets.
Anatra’s experience includes reducing the time to purchase within the store on the Xbox console.
Built customer-tested prototype, built user experience workflows and product management process for globally distributed team for the Blockchain based KodakOne Platform.
If you’ve ever met an Italian grandma then you know the special sauce that we use to know the exact right person for the job. Our light footprint ensures pinpoint focus, & timely, outstanding outcomes.
CREATIVE SOLUTIONS / LASTING IMPACT
We pride ourselves on staying on the court. Anatra consulting is rooted in creativity but that isn’t where the run ends. Our experience ensures proper testing, learning & improvement.
Todd has 10 years of design experience at places like Starbucks, Frog, Rover, KodakOne and Deloitte.
Todd has built design systems and user experience for digital experiences used by millions of people. Most recently Todd led the design of the Starbucks mobile app in emerging markets.
Michael is a data and analytics expert focusing on using data to yield product insights.
His experience ranges from quizzle.com (acquired by Bankrate) to FarmLogs to creditcards.com to a range of other startups.
André is a seasoned technical product leader who has spent the last 10 years working with startups and companies as large as IBM to develop and deliver compute infrastructure products to businesses around the world.
André is a skilled product strategist who uses his business and product acumen to craft features that drive business and delight customers.
Gibran started his professional life as an athlete. But after six years as an NFL quarterback, he was ready for a change.
After 8 years creating & building an internationally recognized menswear brand - Gibran was ready to expand his creative pursuits.
From that creative drive, GIBRAN - a polymath in practice - was born.